On set, when Gaga asked Rick Genist why he had all of his tattoos, he replyed because when he was younger, he chewed Bazooka Bubble Gum all the time and always applied faux tattoos on the inside of the packaging. He ended up being pleased with the way he looked with all the tattoos, so it inspired him to get his full-body tattoos. That is the reason why there is bubble gum in the video. #bornthisway