I don't have nothing against Gaga but don't think it's fair to compare her with these guys, Gaga and they are in different fields. Gaga didn't code herself but hired a professionals to do that for her, basically everyone that has money can do that, but i respect the idea sine no celebrity had their own social site before. These guys did it from the scratch, they weren't famous back then so they had to do promotion from the scratch also while Gaga already had millions of potential members. I doubt she would be interested creating a social site if she wouldn't be well known like now. That's why i think it's not fair to compare them, unless some other celebrities for example Madonna, Bieber ect... would had their social sites it could be comparable since they're in the same field.