dove is owned by the same company as axe, so the only thing they have done is continuing the mixed messages in media that are screwing everyone up.. by itself, the dove real beauty would be amazing, but once you situate it, the whole thing is just an empty campaign looking to sell to people victimized by their sexist axe ads.
See what society does? The 1st picture above of VS is how society wants to see us and it's what makes us think that we have to be like that to be attractive or to feel good. But the 2nd picture of Dove shows reality, it shows real women from head to toe, most women are like that, and it's natural, healthy and beautiful.