My cofounder and I, we went through countless ideas for the startup name. We played with words that felt too technical, too literal, or too ordinary. There were options that looked strong on paper but lacked the spark, and others that carried weight yet missed the pulse of life we wanted to capture. What we were really searching for was something timeless - a name that could carry emotion, rhythm, and energy, not just meaning. Something that could live for decades, and still feel alive each time it’s spoken. And then it happened. Inspiration arrived not through logic, but through music. Lady Gaga - not in her name, but in her presence, her musicality, her ability to turn a sound into a feeling - gave us the final spark. I just literally sang Americano during the conversation with the cofounder, in my ADHD mind I also tried to sing Judas xD. That rhythm, that heartbeat, that little piece of her essence slipped into our creation almost unconsciously. One day you will hear it, in unexpected place, unexpected niche. But there’s a fragment of that spirit - that pulse of force, art, freedom, AURA, and energy - living inside the word we finally chose. A place where you can reveal yourself, and enhance your potential. Thank You Lady Gaga! x and Thank You - Little Monsters for the opportunity to be part of something big! P.S.: pic taken from theatlantic.com/...