Interscope CEO John Janick talks the viral success of Lady Gaga’s 2011 fan favorite “Bloody Mary”: “Because we had the relationship with Netflix, we got them to move quickly to use that song in their promotions and trailers, and we did a merch collaboration with them.” “Bloody Mary” is being used in teasers for Season 2 of Wednesday and is rumored to be featured in future episodes. He added: “It was an opportunity to give a spark to a song that’s been out for a very long time. And working alongside her manager, we capitalized on that, took the song to radio, did the merchandise, did other creative marketing, and it went from being a track on an album to being a bigger song in her catalog.”